The Church of the Incarnation is a growing, multi-generational Anglican Church in North Atlanta, existing to be a sign of God's beauty, goodness, and truth for the sake of the city. The church was founded in 2018 as a plant of Trinity Anglican in West Atlanta before splitting off in 2021.

As originally a plant of Trinity, Incarnation's brand identity often followed the brand of Trinity. Once the split was announced, Jon, the rector at the time, wanted to establish the church's own visual identity. This identity had to be grounded in the three core values of the church: beauty, goodness, and truth. It was also crucial to Jon that the visual identity feel elegant in certain places, yet approachable in others.

Since the logo and colors were already established, we started with designing new icons for our three values. From there, we developed a comprehensive logo set that would be used across the brand's identity. We then redesigned the liturgy booklets used in our services. After these foundations were completed, we developed the rest of the brand system, which included the website, social media templates, signage, and any other items the church would need. Outside of the overall branding system, the church hosts many events that require their own branding, including Saint Frances Fest and Advent.