Gravy Solutions is an all-in-one solution that helps online companies retain more money from existing subscription customers. With their team of payment recovery experts, Gravy acts as an extension of their clients' team by reaching out to customers whose online payment methods may have lapsed. Gravy has a goal of returning one billion dollars back to its clients.

When the Gravy team contacted me, they requested a new sell sheet and presentation. However, after a brand audit, we realized the current visual identity needed a complete overhaul to match the company's culture or goals.

The overall goal of the rebrand was to align the visual system with the bright and fun culture of the company. The launching point of the new identity was a set of hand-drawn patterns that would end up being used throughout the visual system. We then updated the typography and color palette to give the brand a spark of joy and personality. The final element designed for the rebrand was a new logo featuring a symbol reminding its viewer that someone is always on the other side of every missed payment.