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Richards Variety Store

Brand Identity Design

Richard's Variety store first opened its doors in 1951 and has been feeding Atlanta’s curiosity and intrigue ever since. With a wide variety of novelty toys, one of the largest collections of games and some of the best greeting cards there is almost always something to find at Richards. With this branding project hoped to position Richards as a toys and game store for people of all ages and walks of life using one of its biggest and most diverse offerings, the puzzle.

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